蘋果投下599美元震撼彈！全新13吋MacBook Neo發表，搭載A18 Pro處理器搶攻平價AI PC市場
- The all-new 13-inch MacBook Neo, powered by the A18 Pro processor, is unveiled, aiming to capture the affordable AI PC market.
- The positioning of the MacBook Neo inevitably brings to mind Apple's previous 12-inch MacBook with Intel Core M processors.
- The price is also as rumored, at $599.
- It did attract a lot of attention at the time, but the starting price of $1299 was not very affordable.
Topics Artificial wisdom Autopilot network Processor 手機 exhibition activities About us Thursday, July 2026, 03, 05:01 AM Login TOPICS ARTIFICIAL WISDOM AUTOPILOT NETWORK PROCESSOR 手機 EXHIBITION ACTIVITIES ABOUT US Home Market dynamics Apple drops a bombshell at $599! The all-new 13-inch MacBook Neo, powered by the A18 Pro processor, is unveiled, aiming to capture the affordable AI PC market. It can execute AI services, including Apple Intelligence. Author: Mash Yang 2026-03-04 in Market dynamics, Life, Laptop, apple, Topics A A 0 Share to Facebook Share on Twitter Share to LINE
As previously rumored and as its name was accidentally leaked earlier, Apple officially announced the new 13-inch MacBook Neo at the "Apple Experience" special events held in New York, London, and Shanghai. It will be available in four colors: silver, indigo, blush pink, and orange-yellow. It was also confirmed that the processor is the same A18 Pro processor used in the iPhone 16 Pro series and can run AI services including Apple Intelligence. The price is also as rumored, at $599.
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Pricing is the same as the iPhone 17e and the M4 version of the iPad Air, overturning previous Mac pricing strategies.
With the comprehensive deployment of Apple Intelligence, Apple clearly hopes to attract more users to its AI ecosystem through more affordable hardware prices. Therefore, the MacBook Neo not only meets the hardware specifications to run Apple Intelligence, but is also priced at a more convincing $599 (NT$19900 in the Taiwan market), making it competitive with entry-level Windows PCs or Chromebooks.
The positioning of the MacBook Neo inevitably brings to mind Apple's previous 12-inch MacBook with Intel Core M processors. At that time, it was designed with low power consumption, lightweight and easy portability in a small size, and offered gold, gray and silver color options. It did attract a lot of attention at the time, but the starting price of $1299 was not very affordable.
Therefore, Apple chose to further lower product prices by switching to the A18 Pro processor and adopting the iMac's colorful design strategy, along with a more rounded appearance. At the same time, it can also provide longer battery life while maintaining a certain level of computing performance by leveraging the characteristics of the Arm architecture, which is expected to attract more people.
Four vibrant colors and durable aluminum alloy design
The MacBook Neo features a durable aluminum alloy casing with smooth rounded corners, giving it a solid feel and a weight of only 2.7 pounds (about 1.22 kg), making it very easy to carry in a backpack or handbag.
To inject more personal style into everyday computing, the MacBook Neo offers four vibrant color options: silver, indigo, blush, and a new citrus. The color scheme extends to the light-colored keycaps of the Magic Keyboard and the new exclusive wallpapers, making it the most colorful MacBook Apple has ever produced.
In terms of display, the MacBook Neo features a 13-inch Liquid Retina Display with a high resolution of 2408 x 1506 and 500 nits of brightness, supporting 10 billion colors to deliver crisp, sharp text and vivid, lifelike images. The screen surface is covered with an anti-reflective coating, allowing users to comfortably view content in various lighting conditions.
For video and audio, the MacBook Neo features a 1080p FaceTime HD webcam optimized for image processing, and beamforming dual microphones that reduce background noise and highlight the user's voice. Additionally, dual side speakers supporting Spatial Audio and Dolby Atmos are located on either side of the keyboard for an immersive audio experience.
A18 Pro Performance: Quiet Operation and 16 Hours of Battery Life
The A18 Pro processor, which serves as the core of the computing power, enables the MacBook Neo to demonstrate its powerful capabilities in handling everyday tasks and AI applications. This is also the first time that Apple has used the A-series processors, which have previously been touted as having desktop-level computing performance, in a Mac model.
• Daily efficiency:For everyday tasks such as web browsing, it is 50% faster than the best-selling PCs currently equipped with the latest Intel Core Ultra 5.
• Device-side AI:When performing device-level AI workloads such as advanced photo effects, its performance is 3 times higher than that of competing products; and it also has a 2x speed improvement in general photo editing tasks.
• Neural network engine:With a built-in 16-core neural network engine, it can quickly and securely perform Apple Intelligence functions, such as summarizing notes or using the "clean up" tool for photos, while ensuring user data privacy.
• Heat dissipation and battery life:Thanks to the energy efficiency of Apple Silicon processors, the MacBook Neo features a fanless design, operating completely silently. A single charge provides up to 16 hours of batter
